I’m experienced in guiding and executing edits for: Short-form video (TikTok, Instagram Reels, YouTube Shorts) Couples and lifestyle content Educational and promotional videos Trend-based and storytelling formats Editing skills and techniques I work with and advise on: Hook-driven opening cuts (first 1–3 seconds) Tight pacing and jump cuts Caption timing and on-screen text placement Beat-matching edits to trending audio Reaction-based edits (pauses, zooms, emphasis) Clean transitions without over-editing

1. Relatable, everyday content Posts that reflect common experiences tend to get high engagement: “POV” scenarios Couples or friendship moments Work, school, or lifestyle humor “If you know, you know” situations People share what feels familiar. 2. Short-form video with a strong hook The best-performing videos: Hook viewers in the first 1–3 seconds Use quick pacing and minimal downtime Clearly communicate what the video is about early on Without a hook, even good content gets skipped.

I stay on top of social media trends through a mix of daily observation, platform-specific research, testing, and performance review. I focus on understanding why a trend works, not just copying it. 1. Daily platform monitoring I actively spend time on key platforms to see trends as they emerge: TikTok, Instagram Reels, and YouTube Shorts for audio, formats, and pacing X (Twitter) and LinkedIn for content tone and engagement shifts Explore pages, For You feeds, and trending tabs I watch for patterns in sounds, hooks, captions, and visual styles.