I start by tailoring each video to the strengths and audience behavior of the platform. For TikTok, I focus on fast hooks, trending audio, and vertical framing with a looser, more authentic tone. Instagram Reels tend to favor slightly more polished visuals, cohesive color grading, and clear branding moments within the first few seconds. For YouTube Shorts, I build in stronger storytelling arcs or value-driven tips since viewers often watch longer. I also optimize technical details — using correct aspect ratios, captions for sound-off viewing, and native text or transitions that match each platform’s look.

capcut, imovie, adobe, canva, figma, davinci

I start by researching what’s trending to understand the tone, humor, and editing styles. I keep videos short, visually dynamic, and story-driven, using quick cuts, on-beat transitions, and attention-grabbing hooks in the first few seconds. Music, captions, and on-screen text play a big role too, making the content feel accessible and platform-native. Most importantly, I aim for a tone that feels authentic and conversational, whether it’s through behind-the-scenes moments, creator-style storytelling, or user-generated elements. Young viewers can tell when something’s overly polished — so I prioritize realness and personality over perfection.