Example:A small clothing brand wanted to boost awareness for their new eco-friendly collection. Here's how the campaign was successfully executed:- Goal: Increase brand awareness and drive traffic to their online store.- Strategy:Launch a hashtag challenge on Instagram and TikTok called.   #WearTheChange .- Execution:  - Partnered with 10 eco-conscious micro-influencers to show how they style the clothes.  - Ran Instagram Reels ads showcasing real customer stories wearing the new collection.  - Hosted a giveaway: Participants had to post a picture in eco-friendly outfits using the hashtag to win a $200 gift card.- Result:  - Reached 500,000+ people in 2 weeks.  - The hashtag got over 5,000 organic uses.  - Online store traffic increased by 60%, and sales for the eco-friendly line doubled compared to the previous month.

- Following industry blogs and websites (like Social Media Examiner, Later, Sprout Social)

- Subscribing to newsletters that summarize trends (e.g., LinkedIn’s Social Media Today, HubSpot’s Marketing Blog)

- Watching trending topics directly on platforms like Twitter (X), TikTok, and Instagram

- Listening to podcasts about social media and marketing

- Following influencers and experts who often talk about updates first

- Attending webinars and virtual events focused on digital marketing

While I haven't run a large-scale campaign yet, I worked on a small project where I created a content plan for a fictional brand as part of a marketing course. I developed a TikTok strategy focused on trending audio, relatable storytelling, and a consistent posting schedule. The goal was to build brand awareness among Gen Z. I also researched hashtags and engagement techniques to support the plan. It taught me a lot about how to tailor content to a specific audience and think strategically about timing and creativity.