i'd skip the formal demo and just use it on camera in a real moment, like actually doing my routine. a before and after always works if the product has a visible result. i'd keep the lighting clean, probably natural light, and let the product do the talking without over-explaining it.

capcut is my main editing tool, i use it for cuts, captions, transitions, all of it. i film on my phone mostly but i have a decent camera and mic too for higher quality stuff. for planning and scripting i'll sometimes use chatgpt to tighten up a hook or structure a video faster.

i'm on both platforms pretty much daily so i just pick things up naturally from scrolling. i save audios and formats that are gaining traction and think about how to adapt them to whatever i'm working on. i also follow a few creators who are good at jumping on trends early, that helps a lot.