Interview Questions
Swypes
Experienced Facebook Ads Media Buyer

How do you evaluate the effectiveness of different ad formats (e.G., images, videos, carousels) and ad placements on Facebook to optimize campaign performance?
To evaluate Facebook ad formats and placements, I analyze metrics like click-through rates and conversion rates to see which ones engage our audience best. A/B testing helps directly compare options to optimize performance.
Swypes
Experienced Facebook Ads Media Buyer

Can you provide examples of successful Facebook ad campaigns that you've managed in the past? Please include average ROAS achieved.
One successful Facebook ad campaign I managed was for a local bakery promoting gourmet cupcakes. We targeted users interested in baking and local food. The ad showcased our cupcakes with a special buy-one-get-one-free offer. 4.5x return on Ad spend
Swypes
Experienced Facebook Ads Media Buyer

How do you approach targeting specific audiences with Facebook ads?
When’s it comes to targeting specific audiences with Facebook ads, I start by figuring out who my dream customers are , like, their age, what they're into, important things.