A TikTok makeup video feels engaging and authentic when it shows real people, real moments, and real reactions. Quick, easy-to-follow steps, relatable situations, humor, or honest commentary make viewers feel like they could do it too. It works best when it’s unpolished enough to feel personal but still visually clear and satisfying to watch.

I would showcase it with a short video following a day in the life. Start with applying the makeup in the morning, then show quick clips of real activities like walking across campus, grabbing coffee, eating, or going to class while the makeup stays flawless. End with a close-up or mirror selfie at night to show it lasted all day

“Babe Original Self-Care Station” – set up a pop-up in a busy campus area during midterms or finals where students can refresh their skin, lips, or hair with Babe products, grab free samples, and snap a quick selfie at a cute branded backdrop. Pair it with a chill lounge vibe, fun stickers, and a quick social challenge (like “show us your Babe glow”) so students leave feeling pampered and naturally sharing the brand online.