Interview Questions
Proper Wild
Proper Wild Content Creators - Spring 2026 Phase 2

Do you have a public Instagram and / or tiktok account? Please provide links.
tik tok im_abr_khan91
Dolphin SAT
Content Creator Program

Describe yourself in three words?
Proactive, Data-driven, Tech-savvy.
Smash Kitchen
Social Media Marketing Intern

Show us a creator smash Kitchen should collaborate with and explain why?
A great example of a creator Smash Kitchen should collaborate with is Keith Lee (or a local creator with a similar "honest review" style).Target Creator: The "Honest Foodie" (e.g., Keith Lee Style)Why this creator?The "Trust" Factor: Creators like Keith Lee have built a massive following (especially among Gen Z) because they are brutally honest. If they say a burger is "Smashin'," people show up. For a brand called Smash Kitchen, this "Smash" wordplay is perfect branding.High Retention Storytelling: These creators don't just show the food; they show the experience—the sound of the patty hitting the grill, the first bite, and the genuine reaction. This matches the "High-Energy" requirement of the brand.The "Keith Lee Effect" (Viral ROI): A single 60-second video from a creator like this can sell out a kitchen in hours. This is the "Purchase-Driving" content we discussed earlier.How I Would Manage This Collaboration (Your Strategy):Using my background in Technical Automation and Chat Support, I wouldn't just send a random DM. I would:The Data-Driven Approach: I’d use AI tools to analyze the creator’s Engagement Rate and Audience Location to ensure their followers are actually near Smash Kitchen locations.The "Smash" Experience Kit: I would coordinate a "Smash Box" delivery—not just a burger, but a DIY kit or a "Golden Ticket" invite that looks great on camera.The Automated Funnel: In the comments of the creator's video, I would set up a Keyword Trigger. If a viewer comments "HUNGRY," my automated system would instantly DM them a "Creator-Exclusive" discount code to use at Smash Kitchen.







