I really love what H\FC is doing on X The B2B marketing feels approachable and community driven instead of overly corporate. The tone is conversational but still informative, which makes the brand feel genuine and trustworthy. I also like how they use creators and storytelling to highlight real experiences rather than just pushing sales. It’s a smart balance between professionalism and personality.

I created and scheduled branded posts to boost engagement, ran hashtag campaigns around product launches, and collaborated with micro influencers to drive reach. My content strategy focused on short-form storytelling, trending audio, and community interaction to increase impressions and CTR.

During my 3 month internship at Sovereign Insurance, I worked on a range of B2B marketing projects, including developing LinkedIn content campaigns, creating educational materials for brokers, and supporting the launch of internal tools like the Nat Cat Radar. I also helped analyze engagement metrics and optimized content strategies to better target professional audiences in the insurance and financial sectors.