Staying active is a big part of my lifestyle I practice hot yoga, go to the gym regularly, and love cooking. I’ve created many cooking and lifestyle videos that perform well, including “day in my life” content where fitness and wellness play a central role. Here’s one example from my portfolio: https://www.tiktok.com/@zoya.husnnen/video/7485858094501711112

One example is the BioSites affiliate program I ran through Zoya.ai, where I created short-form UGC that showcased the product’s ease of use and customization. By leaning into authentic, trend-driven content, the campaign gained over 25,000 views across TikTok and Reels, drove measurable engagement, and converted into new customer sign ups through my affiliate link. It proved how relatable, creator-led storytelling can translate directly into customer acquisition.

Honestly, a big part of staying current is what I’d call “intentional doom scrolling.” I spend time on TikTok, Reels, and Shorts every day, not just consuming content passively but watching what keeps resurfacing, which sounds/templates are climbing the trending list, and how creators are remixing formats.I also follow creator economy newsletters, TikTok’s own trend reports, and marketing Twitter/LinkedIn voices to understand algorithm shifts and best practices. Combining those two, immersing myself in the platforms as a user and tracking industry updates as a creator helps me spot trends early and adapt quickly to algorithm changes.