For a brand like Ello, my strategy would be rooted in authenticity, storytelling, and lifestyle integration. I believe people connect most with content that feels real and relatable so I’d focus on showing how Ello fits into my everyday life as a college student, content creator, and wellness-minded young woman. Whether I’m journaling between classes, taking a mental health walk, or just remembering to drink water during a study session, I’d create soft, aesthetic, and reflective content that aligns with Ello’s brand vibe.

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One content idea I’d love to create for Ello is a calming hiking vlog called “Refill + Reflect.” I’d bring my Ello bottle along for a solo trail walk and capture the little moments refilling at a stream, sitting to sip water and journal, and the peaceful rhythm of nature. The video would blend hydration and healing, showing how something as simple as bringing your water bottle can turn into a full moment of care. Another idea is “3 Places My Ello Bottle Helped Me Slow Down,” a reel-style video showing how I use my bottle throughout a busy day as a college student whether I’m heading to class, studying in the library, or taking a breath outside between meetings. As a social work student invested in self-care and mental health, I’d use Ello content to highlight how staying hydrated is part of honoring your body and grounding your mind, especially during chaotic days.