Zoha Rashid Profile Image

Zoha Rashid

I’m a recent marketing graduate with hands-on experience in digital campaigns, social media strategy, and brand engagement. I’m passionate about creating content that connects with people and drives m

I’m a recent marketing graduate with hands-on experience in digital campaigns, social media strategy, and brand engagement. I’m passionate about creating content that connects with people and drives m

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Campus professional

About Me

The University of Texas at San Antonio

Class of 2025


University of texas at san antonio

B.B.A in Marketing

Class of 05/2025


Austin, TX, USA

Skills

Language Fluency: English (Mastery), Urdu (Mastery)
Certifications: Marketing and Job Simulation by Forage, Google Analytics by Great Learning
Technical Skills: MS Excel, MS Word, MS PowerPoint, Google Suite, Basic UX/UI Awareness

Interests

Social media
Fashion design
Business

My Clubs and Associations

Business Professional Women Society

American Marketing Association

Clayfusion

UTSA SHOR

My Portfolio

Interview Questions

StoryHero

Influencer Marketing Manager

StoryHero Profile Image

Have you worked with creators in the past? If so, in what way?

Yes, I have worked with creators in the past in a few different ways. As a TurboTax Ambassador and during my work with UTSA Shor, I collaborated with student content creators and influencers to promote events and campaigns. This included coordinating content ideas, co-creating social media posts and reels, and ensuring that messaging stayed on-brand while still reflecting each creator’s unique style. I also provided guidance on visual elements, captions, and storytelling to help maximize engagement. These experiences taught me how to communicate clearly, adapt to different creative styles, and bring collaborative ideas to life in an authentic and effective way.

BITEPAL

UGC Creator - Health & Fitness

BITEPAL Profile Image

How comfortable are you with showing everyday routines (like eating, workouts, or tracking meals) on camera in a relatable, TikTok-friendly way?

I’m very comfortable showing everyday routines on camera in a relatable, TikTok-friendly way. I’ve created content that highlights personal habits and experiences in a natural, authentic style, focusing on making it engaging through quick edits, captions, trending sounds, and storytelling. Whether it’s sharing workouts, meal prep, or morning skincare routines, I aim to make the content fun, approachable, and visually dynamic, so viewers feel like they’re seeing something real and achievable while still keeping it polished and on-trend for the platform.

BITEPAL

UGC Creator - Health & Fitness

BITEPAL Profile Image

When you get a creative brief, how do you usually approach bringing the idea to life while keeping your authentic style?

When I receive a creative brief, I first thoroughly review the goals, target audience, and key messaging to understand what the brand wants to achieve. I then brainstorm multiple concepts, focusing on ideas that align with the brief but also feel authentic to my own style, whether that’s through storytelling, visuals, or tone. I like to sketch out a content plan or storyboard before producing anything, which helps me ensure the concept is cohesive and on-brand. Throughout the process, I balance creativity with strategy, making sure the final content resonates with the audience while reflecting my personal flair for engaging, approachable, and visually compelling storytelling.

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