I would target an audience that does not already have a protein brand they are loyal to so that there is not a pre-existing aversion to new products: my consulting club, my floor mates, and most of my friends.

By organically introducing them to Barebells products, I could encourage new audiences to try Barebells products without them feeling like it’s inauthentic or forced. For instance, I would give them out during our weekly meetings, or hand them out to applicants during out recruitment periods.

Aside from this, tabling on campus in front of busy libraries or lecture halls is a simple, yet effective way to engage new audiences. Once students try these new products, they’ll naturally want to get more for themselves.

I am a newbie in the gym—with only one semester of experience under my belt, I am by no means a "gym-rat." This is exactly why I would be a great fit as a Barebells Brand Ambassador.

As a college girl who lives a very busy life, I strive to show myself as a highly relatable, inspiring figure on my socials. Thus, by exemplifying how I carry Barebells with my in throughout lifestyle could help expand the demographic of Barebells' healthy protein products.

My multifaceted lifestyle would be a great way to introduce a new crowd of college students to the convenience and effectiveness of a delicious protein bar.

During midterms or finals season, I could host an event in front of Berkeley's main library giving out free snacks/coffee/energy drinks in return for an Uber One subscription. This kind of exchange works well on campus, and with all the incentives that the Uber One Since these periods are the times when college students most-often order delivery food, students would be most likely to sign up.