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Instagram:

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My concept for Adobe Creative Cloud would authentically convey my productive, multifaceted, and curious lifestyle as a college freshman learning how to thrive at Berkeley. To show the irreplaceable role that Adobe already plays in my college career and personal life, I’d create a fast-paced vlog of a busy day: chronologically, I would take the viewers from filming and editing at my Berkeley Law internship (Premiere Pro), to recording and producing a podcast for my class project (Audition), to working with my consulting team in compiling a research deck for our clients (InDesign & Illustrator), and finally to posting pictures from a fun dinner or night-out with my friends (Lightroom). All these uses of the Adobe Creative Cloud are genuinely parts of my day to day, so not only would this vlog be genuine, but it would also allow me to share how Adobe plays a role in my exponential growth in my first year of college. For the story-style static asset, I could take the same daily uses of Adobe applications and frame it into a collage-style carousel with text reflecting on the professional skills I’ve honed and the life lessons I’ve learned from the experiences I’ve gained through Adobe.

I've worked extensively with Adobe InDesign as an editor for my high school newspaper and for my consulting club’s research decks; Premier Pro to edit videos for my social media internships at the Berkeley Law School and a national conservation campaign; and Lightroom to tailor photos for my personal social media platforms. Throughout various projects for class and clubs, I've also regularly utilized Audition and Illustrator. Adobe is an essential tool in quite literally every area of my life, and it has been my outlet for creative and professional growth.