I would engage a new audience on TikTok by focusing on content that feels authentic, attention-grabbing, and aligned with current trends while still staying true to the brand’s identity. I would start by understanding the target audience and what type of content they already engage with, then translate that into short-form videos with strong hooks in the first few seconds, clear messaging, and visually engaging edits.I’d also prioritize consistency and trend utilization—using trending sounds, formats, and storytelling styles in a way that still feels natural to the brand rather than forced. Since I personally use TikTok for fitness inspiration and content ideas, I understand how important relatability and value are in keeping viewers engaged. I would aim to create content that either educates, entertains, or inspires so new audiences have a reason to follow, interact, and share.

I primarily use Instagram and TikTok as my main platforms. TikTok is where I find a lot of my inspiration and content ideas, especially within the fitness and bodybuilding space. It helps me stay up to date with trends, training methods, and creative ways to present content. I then use both platforms to edit and post reels for my fitness account and personal Instagram.As a bodybuilder, I’m constantly consuming and sharing fitness-related content, so both platforms are essential for learning, staying motivated, and engaging with the community. I also use them as creative tools to refine my editing style and improve how I present my own fitness journey in a way that is both informative and visually engaging.

@zoe.caros, @zoec.fit (instagrams) @zoe.caros (tiktok)