A creative strategy that can easily build a strong relationship with Generation Z is a content creator doing a "haul" of their makeup purchases from Youthforia. Hauls are a timeless trend that the younger beauty community continues to appreciate. In this example, it can be showcasing Youthforia's "Everyday Makeup Bundle." Captioned in the video will write, "Youthforia Haul!" accompanied with the products and the content creator testing them out. In the background, a trending song/audio will play that will grasp the attention of the audience. Perhaps, a Rihanna song because she is trending following the Super Bowl, or an Ice Spice song, since many of her songs have gone viral on TikTok. Connecting with Generation Z is simple: it requires a focus on relatability while promoting a brand's product.

A social channel that I am proud of is my personal TikTok account, where I can publicly share aspects about myself that I am proud of. For instance, my relationships, humorous personal experiences, or days in my life. On TikTok, I am able to be authentically me. I have accumulated 414k total likes on this app, with one of my videos reaching a total of 879.6k views. My previous successes on this app have allowed me to gain more confidence in the content that I post for others to watch.

The most important aspect when managing a brand's image and building a brand's social media presence is to appeal to the audience while simultaneously promoting the brand's voice and persona. While social media marketing is a great way to target audiences, it only becomes effective when the audiences are seeing things that normally appear on their "popular pages" or "for you page." It is important to account for popular trends and use these to engage audiences in a brand's content.