She/Her
Zoe
Hi! I'm currently a communication major studying at UCLA. I am passionate about marketing and content creation.
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UGC Creator
About Me
University of California, Los Angeles
Class of 2027
Graduated
Los Angeles, CA, USA
Interests
Brands I Follow
Interview Questions
Ellis Brooklyn
Social Ads UGC Creator — Ellis Brooklyn
How would you creatively showcase our BANANA MILKSHAKE or VANILLA SALT scents in a short video?
I would market Banana Milkshake as a nostalgic scent that evokes comfort. I’d position the scent to align with the clean-girl aesthetic, using short-form, mood-board-style content that connects it to warm, everyday moments like golden hour, cozy spaces, and time with friends.
Ellis Brooklyn
Social Ads UGC Creator — Ellis Brooklyn
What do you think makes UGC effective for fragrance advertising?
As someone who is on fragrance TikTok myself, I think UGC is effective for fragrance advertising because people research fragrances they're interested in on platforms like Instagram and TikTok. Also, UGC is most accessible to audiences interested in the latest perfume trends.