I think having cocomelt be seen with high-visibility students such as athletes and sororities is the best place to start. Those groups of students are seen and noticed the most, and therefore inevitably have greater influence on the rest of campus as leaders.

I'm a freshman taking classes in sales and marketing, so I have up to date information on the best strategies and current trends. More importantly, I am new to the field and super motivated and invigorated to channel my passion into tangible success and output!

As a student myself, I think that incorporating cocomelt as a positive element in our busy lives makes the brand feel comforting and relatable. Showing a sweet treat at the end of a long day, or a mid day pick me up between classes creates positive association between cocomelt and a happy moment in stressful days.