A creator Smash Kitchen could collaborate with is Liv Carbonero. She would be a great fit because her content focuses on simple, approachable meals that people can easily recreate at home, which aligns well with Smash Kitchen’s goal of making cooking easier and more enjoyable. Her videos often show quick recipes and everyday cooking moments that feel very relatable to her audience. This would make a Smash Kitchen partnership feel genuine rather than like a traditional advertisement. Her audience is also highly engaged and interested in food and cooking content, so featuring Smash Kitchen products in her recipes could help introduce the brand to a community that already enjoys discovering new meals and kitchen staples.

My approach to engaging creators through direct messages is to keep the message personal, respectful, and clear. I would start by introducing myself and the brand, and mention something specific about their content so they know the message is genuine and not just copied and pasted. I might reference a recent post or explain why their style fits well with Smash Kitchen. I would also keep the message friendly and concise. Creators receive a lot of messages, so it is important to quickly explain who I am, what the opportunity is, and why we think they would be a great fit. 

• Okay this looks amazing 👀 definitely a Smash Kitchen kind of meal.

• Now this is what we call a perfect bite 🔥

• We’re officially hungry now 😅 this looks so good.

• Yeah… this would last about 30 seconds in our kitchen.