I primarily use CapCut to create and edit short-form video content. I use it for cutting and pacing clips, adding text overlays, transitions, sound effects, and trending audio to optimize videos for TikTok and Instagram Reels. I also focus on structuring edits for strong hooks, retention, and storytelling flow so the content feels native to the platform and engaging from the first few seconds.

I stay up to date with Instagram and TikTok trends by regularly spending time on the platforms and actively observing what’s performing well across my feed and in my niche. I pay attention to recurring audio trends, editing styles, hooks, and content formats that are gaining traction. I also follow creators and brands that consistently produce strong short-form content, and I test or adapt trends quickly in my own work to see what resonates with audiences.

I have a shoot-ready setup that allows me to film high-quality content in a kitchen environment, including good natural lighting and styling for clean, aesthetic product shots. I’m comfortable planning and setting up scenes to make food and beverage content look visually engaging and brand-ready.