During my internship at Glub Inc., I strategized, created, and posted content for a digital campaign aimed at increasing user acquisitions. I developed a series of Instagram posts and stories highlighting key features of the app, incorporating eye-catching visuals and user testimonials to engage the target audience. To boost visibility, I collaborated with micro-influencers to share the content on their platforms.The campaign resulted in a increase in app downloads over two weeks and higher engagement metrics, including an increase in social media interactions. This experience reinforced the importance of understanding the audience, using compelling visuals, and leveraging influencer partnerships to maximize impact.

At USC, March Madness brings the campus community together through watch parties hosted by student organizations and local venues, creating a spirited environment filled with Trojan pride. The USC basketball team is often celebrated with pep rallies and events that highlight our school spirit. Students also participate in bracket challenges and friendly competitions, making March Madness a time for connection, excitement, and shared enthusiasm across campus.

I hold leadership roles in several organizations at USC. As Project Manager for DataSC, I led a team to develop a customer churn prediction model, overseeing tasks and mentoring members. As President of Finance for the USC Fashion Industry Association, I manage budgets and organize events connecting students with industry professionals. Additionally, I contribute to The Women’s Network, leading initiatives that foster mentorship and professional growth.