I’m excited about BUNKY because it makes healthy snacking feel fun and real, not like a chore. I love how the brand mixes bold flavor with clean ingredients and confidence without being preachy. I think I’m a great fit for the brand voice because I naturally write in a tone that’s upbeat, authentic, and relatable the kind of energy that makes people want to join the vibe, not just buy the product.

I try to make healthy or functional products feel aspirational by focusing on how they fit into someone’s lifestyle, not by telling people what they should or shouldn’t do. People connect more with brands that make them feel good about their choices. So instead of focusing on restrictions, I highlight the benefits — how the product can help you feel more confident, energized, or balanced.I also think visuals and storytelling make a big difference. Showing real people enjoying the product in everyday moments makes it feel natural and inspiring instead of preachy. It’s really about celebrating progress and enjoyment, not perfection.

When qualifying a lead, I focus on understanding both fit and interest. I start by researching the lead’s background their goals, industry, and potential needs to see if our product or service aligns with what they’re looking for. During conversations, I use open ended questions to learn about their challenges, timeline, and decision making process. I also pay attention to engagement signals, like how quickly they respond or what kind of content they interact with. Once I’ve gathered that information, I evaluate them using the BANT framework Budget, Authority, Need, and Timing to prioritize high potential leads while nurturing others for future opportunities.