I keep it real and fun. I get people to try the churros, film their honest reactions, and ask quick, funny questions to spark laughs or surprises. Then I edit it into fast, eye-catching videos with captions and good energy that people actually want to share.

To stay organized while managing influencers, I use a structured approach with tracking tools and clear communication. I maintain a detailed spreadsheet or CRM system to track influencer outreach, content deadlines, deliverables, and performance metrics. Automated reminders and calendar scheduling help ensure timely follow-ups. I also establish clear expectations upfront, providing influencers with briefs and timelines to streamline collaboration. Regular check-ins and a flexible approach allow me to address any issues proactively, ensuring smooth execution and strong relationships.

To encourage influencers to post in a gifting program, I select those genuinely aligned with the brand, ensuring authentic promotion. I personalize outreach, offer creative freedom, and suggest engaging content ideas like unboxings or tutorials. Incentives like early access, discount codes, or future collaborations boost participation. Success is measured through engagement, reach, and conversions via unique links or codes, while audience sentiment helps refine future campaigns.