On campus, I would share Vita Coco in a way that feels organic to student life and already embedded into wellness spaces students frequent. As a lead ambassador within the campus wellness center, I help oversee and manage the social media for all branches of the wellness center, which gives me direct access to platforms students already trust and engage with. During our gym campaigns and promotional periods, I would create TikTok videos and Instagram Reels that show Vita Coco as part of a real routine—what I drink before or after workouts, recovery moments, and day-in-the-life content that feels relatable rather than staged. I would also incorporate other students as well, grabbing trending content during tabling.

A large portion of my time is spent in the wellness center and student recreational center, both major campus hotspots. I plan to host weekly tablings in these spaces where students can sample different Vita Coco flavors, learn about hydration and electrolytes, and see how easily Vita Coco fits into their daily routines.

Outside of wellness programming, I’m actively involved in other student organizations such as American Sign Language Club, Mock Trial, and as a dorm ambassador. As a student living on campus, I have direct access to students in the residence halls, which creates opportunities for more intimate, community-based activations. This could look like hydration pop-ups in dorm common areas, study-break moments during midterms and finals, or casual Vita Coco integrations during residence hall programming.

By activating through wellness spaces, student organizations, and residential life, I’m able to reach students across different interests and routines. My goal is to make Vita Coco feel like a natural part of campus life—something students see consistently, try firsthand, and incorporate into their everyday wellness habits.

My favorite Vita Coco product is absolutely the pineapple. I take one with me to every workout, whether I’m at Orangetheory or in my campus gym, and it’s basically a non-negotiable at this point.

Outside of the gym, I love drinking it over ice as a little sweet treat. Since I already drink so much regular water throughout the day, it helps me stay extra hydrated with the electrolytes while still feeling like I’m treating myself instead of forcing down another plain water.

It’s one of those things that fits into my routine so naturally that I don’t even think twice about it.

Yes