My approach to creating content for a brand like Zulu is all about authenticity and everyday practicality. I focus on showing how the product fits naturally into daily routines like workouts, errands, or long walks, while highlighting key features such as portability, design, and ease of use. I aim to create visually appealing content that’s also informative, aligning with your brand’s values and connecting with viewers in a relatable, lifestyle focused way!

Relevant content examples:

https://www.tiktok.com/t/ZTjXYryyL/

https://www.tiktok.com/t/ZTjXYrdhb/

https://www.tiktok.com/t/ZTjXYujgK/

1. Capture everyday moments of using the Zulu water bottle on the go, and show it fitting easily in my car’s cup holder, sliding into the water bottle pocket of my gym bag, and sitting perfectly in the cup holders of the treadmill and stair masters at the gym. This will highlight the water bottle’s portability and convenience.

2. Create content around taking the water bottle on my everyday, long walks. I will hoan in on its compact & travel friendly design, as well as insulation design, and show how I even use it to pour water into my dog’s bowl on these walks. This perspective will be perfect for pet owners on the move!

3. I can film myself demonstrating how easy it is to clean, store, and travel with the Zulu water bottle. Unlike many bulky water bottles on the market, Zulu bottles hold plenty of water while maintaining a sleek, compact design which makes them perfect for tossing in a gym bag, backpack, or even a small kitchen cabinet without taking up too much space. The aesthetic design of the water bottles are an added plus!