relatable — like dramatic ‘POV: you just survived your 8AM class’ or ‘when the hangover disappears after one sip’ moments. I’d use trending audios, fast cuts, and meme-style captions so it feels like content you’d actually see on your FYP, not an ad. Basically make the drink the main character of every chaotic college moment 

I’d focus on making the brand feel like a lifestyle, not just a drink. I’d host on-campus pop-ups during workouts, study sessions, and game days where students can grab samples and tag the brand for giveaways. I’d create relatable UGC-style videos showing real students using it before class or after the gym, plus collaborate with micro-influencers and student athletes to build authentic trust. The goal would be to make the brand part of everyday campus life.

I would first say how important yet challenging it could be to get all the nutrition you need to sustain yourself for the day but how these supplements help aide you to proper nutrition.