I have experience creating marketing and social media content through professional, academic, and personal projects. While I haven't worked directly for a wellness brand, I'm highly familiar with the wellness space through my interest in matcha, fitness, and lifestyle content, and I understand how to create authentic content that resonates with wellness-focused audiences.

As someone who genuinely enjoys matcha and follows wellness-focused brands, I focus on creating content that feels authentic and aspirational. I like showing how a product fits naturally into a daily routine rather than making it feel like an advertisement. My goal is to create videos that stop the scroll, build trust, and inspire viewers to try the product themselves.

I keep content engaging by thinking like a viewer, not a creator, what would make me stop scrolling? It starts with a strong hook in the first few seconds (something relatable, bold, or curiosity-driven), then fast pacing with quick cuts, close-ups, and movement to keep attention. I also focus on one clear idea per video so it’s easy to follow, and add personality, reactions, opinions, or humor, so it feels real, not scripted.