Sure one of my favorite campaigns I managed was for a beauty brand launching a new skincare line. We wanted to create some buzz and get Gen Z excited about the products, so we took a fun approach.

We started with a teaser phase, dropping eye-catching visuals on social media to build anticipation. I put together short, relatable videos featuring real users trying out the products and sharing their honest thoughts. This really helped to show how effective the products were while keeping it super authentic something Gen Z really connects with.

Then, I kicked off a challenge that invited everyone to share their own skincare routines using the new products. We created a catchy hashtag to track all the entries, which made it feel like a community effort. I also celebrated user creativity by featuring their videos and giving shout-outs.

To amplify our reach, I teamed up with some micro-influencers who genuinely loved the brand. Their authentic endorsements helped us connect with an even wider audience. In the end, the mix of real experiences, fun challenges, and influencer partnerships created a great buzz that resonated with the target audience, leading to a lot of positive engagement and excitement for the brand.

To make sure my content vibes with a beauty brand's voice and aesthetic, I really dig into what makes the brand tick. I check out their existing content to see how they express themselves—whether they're all about fun and playful or more elegant and empowering.

When I create, I try to weave in their colors, style, and messaging so everything feels cohesive. It’s like putting together a puzzle where each piece fits perfectly. I also let my personality shine through, making sure the content feels genuine and relatable.

Creating content that clicks with your audience is all about authenticity and connection. I start by diving into what Gen Z is vibing with – trends, memes, and real stories. I love to keep things relatable and fun, whether it’s through humor, storytelling, or challenges. My goal is to craft videos that feel like a conversation with friends, showcasing Ami Cosmetic products in a way that makes viewers say, 'I need that in my life!' By tapping into current trends and encouraging interaction, I aim to build a community around the brand that feels genuine and engaging.