Example 1 – POV Skit (TikTok / Reels) Hook (on screen): “POV: Your friend sends you something so you it hurts.” Clip 1: You open a message and your face lights up. Clip 2: Cut to you immediately sending something back. Text overlay: “This is how we say ‘I get you.’” Final frame: “PERI is for friends who speak in taste.” This shows PERI as an emotional connector, not just an app. It’s relatable and loopable. Example 2 – Screen + Face Combo Start with a quick screen recording of sharing something you love. Cut to face-to-camera: “Everyone says ‘I love you’ differently. Mine is sending you the perfect song, place, or idea. PERI just makes that a gift.” Ends with subtle branding and a soft CTA: “Send your taste.” Both examples feel native, emotional, and social-first. They don’t explain features. They show a feeling people already recognize and attach PERI to it.

My first move would be to define a simple, repeatable content pillar that shows what PERI feels like in real life. I’d launch a series built around the idea of “Taste is a Love Language.” The concept would be short, relatable clips that show everyday moments where people share something they love: “When your friend sends you a song and it’s exactly your vibe.” “POV: You and your best friend have the same niche obsession.” “That feeling when someone knows your taste better than you do.” Each video would be fast, human, and platform-native. Some would be skits. Some would be screen recordings. Some would be simple face-to-camera moments. Every one would end with PERI as the natural extension of that behavior: a place where sharing taste becomes a gift. This gives PERI an identity beyond features. It positions the brand around connection, not transactions. It also creates a format we can repeat weekly, remix with trends, and build recognition around. Instead of chasing random virality, PERI would start to feel like a voice people recognize in their feed.

I’ve worked with smaller brands in fashion and beauty where I wasn’t just posting content, I was helping shape how the brand showed up online. For a clothing brand, I helped shift their TikTok from static product shots to routine-based and try-on content that felt native to the platform. We focused on hooks, relatability, and showing the product in real life instead of “selling” it. Engagement improved because the content started to feel like it came from a real person, not a store. With skincare and hair brands, I helped plan what to post each week, tested different formats (first-use reactions, problem–solution hooks, GRWM routines), and paid attention to what actually drove saves, comments, and DMs. I adjusted tone, pacing, and style based on performance and feedback, and turned common questions into new content ideas. That experience taught me how to think beyond individual posts and manage a brand’s presence as a system: consistent voice, repeatable formats, trend adaptation, and constant iteration. It’s not just about creating content. It’s about building a recognizable, human brand people want to follow.