I prefer Figma for most design work because it is fast, flexible, and ideal for building structured layouts. It makes it easy to manage typography, spacing, and consistency, which is important for marketing assets that need to look clean and conversion focused.

For more advanced or detailed visual work, I use Photoshop because it gives more control over image editing, composition, and product enhancement. This is useful when working on Amazon style product graphics where background refinement and visual emphasis are important.

I also use AI tools to speed up ideation and variations, especially for testing different creative directions quickly. However, I always refine outputs manually to maintain quality and consistency.

I have done graphic design work focused mainly on digital and marketing visuals. This includes product style graphics, promotional banners, and social media creatives where the goal was to clearly communicate value and drive attention.

My work has involved designing layouts with strong hierarchy, selecting typography that improves readability, and structuring visuals so the product is the main focus. I also have experience adapting designs for different platforms, which requires consistency across formats and attention to detail.

Through this, I developed a practical understanding of how design influences user attention and purchasing decisions, which is why I am interested in applying my skills specifically to Amazon product graphics where clarity and conversion are critical.