I know the crafting and writing societies at my university run afternoon and evening sessions that are always full, and I think Groovy would fit perfectly with that cosy, chilled vibe, letting students sip it while crafting, journalling, or writing as part of their routine!

I’d post content that feels like my normal life rather than brand content. Things like a day-in-the-life as a physio student, taking Groovy with me to lectures, study sessions in my library with friends, and after morning runs. I’d also like to do more quiet, cosy clips during revision on the weekend as I find that's when I enjoy having a cup of coffee most. Even just preparing it in my cafetiere is something I find relaxing and would want to share with others.

The aim would be to make Groovy feel comforting, routine, and real, something students already relate to, not an ad. As the packaging is quite vibey and chill in itself, it's more for me to make that atmosphere and story around it.

I’d get other students excited about Groovy by just showing it as part of my normal uni routine. I’m always studying, training, or on the go, so I’d naturally include it in those moments rather than forcing it. I think seeing real students actually enjoying it day to day, plus word-of-mouth on campus, is what would make people genuinely want to try it!