She/Her
Zariah Scott
I’m a creative, outgoing, outside-the-box thinker who’s especially drawn to marketing, especially the fast-paced world of social media. I love getting hands-on experience through events, and I choose
My Socials
Endorsements
Well Connected
About Me
The University of Oklahoma
Class of 2028
Norman, OK, USA
Skills
Interests
My Clubs and Associations
OU Kesem
WIB
OU Kesem
WIB
Brands I Follow
Interview Questions
Muse-Sick
Growth Marketing Specialist
HOW CLOSE CAN YOU GET US TO OUR 10M goal?
over 9 million
Muse-Sick
Growth Marketing Specialist
What metrics do you prioritize when optimizing a growth campaign?
I prioritize metrics that show both reach and real engagement, like click-through rate (CTR), video watch time, and engagement rate (likes, shares, comments). I also track conversion-related metrics, such as signups, downloads, or purchases, to see if the campaign is actually driving results. Finally, I monitor audience retention and demographic insights to make sure the content resonates with the right people and keeps them coming back.
Muse-Sick
Growth Marketing Specialist
How would you increase paid signups using social media marketing?
I’d create content that shows the value of the product in real-life scenarios, highlighting how it makes daily routines easier or more enjoyable. I’d use short, relatable videos with clear CTAs, like “sign up to get this benefit today,” paired with trending sounds and engaging captions. I’d also leverage user-generated content and testimonials to build trust, making paid signups feel like a natural next step rather than a hard sell.