🎨 Fashion & Lifestyle / Beauty Glossier – They use TikTok Live to co-create products with their audience, letting followers influence shade creation in real time. This drives engagement and sales directly on the platform. Skims – Their body-positive try-on content featuring diverse creators shows products on real bodies. This relatable editorial style, combined with TikTok Shop integration, helps drive conversions natively. R.E.M. Beauty – While not a traditional tech-first example, they leverage founder-led content, tutorials, unboxings, and behind-the-scenes clips with Ariana Grande that help build real buzz and authenticity. 👟 Active / Community-Driven Gymshark – A classic early TikTok adopter that still crushes it by posting consistent, community-centred content and challenges like #Gymshark66, which drove massive engagement and communal participation rather than just ads. 🎥 Media / Entertainment Netflix – They turn movie and show moments into bite-sized, TikTok-native storytelling with trailers, character clips, interactive polls, and duets that get fans talking and creating around their content. 🍔 Food & Beverage Chipotle – A legendary case with their “GuacDance” challenge, which generated millions of views and tons of user content. Their strategy shows how to make a product fun and social instead of just promotional. Taco Bell – Uses humor, trends, and creator collabs to keep their feed entertaining. They drop viral-style content while tying it back to rewards and real-world value. 🔥 What Makes These Brands Work on TikTok Authenticity over polish The best content feels like it was made for TikTok, not repurposed from Instagram. It’s unfiltered, real, and often creator-led. Trends + participation Top performers lean into trends but with purpose — they adapt them to their product (e.g., challenges, sounds, duets) rather than copying for copy’s sake. Community & UGC Encouraging fans to create content — whether it’s try-ons, dances, laughs, or reactions — turns followers into advocates and gives the brand free amplification. 🧠 Key Takeaway (in one line you could use in an application) Brands that succeed on TikTok blend entertainment with purpose: they create content that feels native, invites participation, and doesn’t just sell — it starts conversations and trends.

I decide what belongs on TikTok versus Instagram based on audience mindset, content style, and the goal of the post. 📱 TikTok = Discovery + Personality TikTok is where I focus on content that feels raw, relatable, and trend-driven. The goal here is reach and discovery, so I lean into: • Storytelling and personality-led videos • Trends, sounds, and fast hooks in the first 2 seconds • Looser, more casual filming styles • “In the moment” content like GRWMs, mini reviews, or reactions TikTok is less about perfection and more about connection and entertainment. 📸 Instagram = Aesthetic + Brand Presence Instagram is where I prioritize visuals and brand consistency. The audience often expects more polished content, so I use: • Clean, well-lit photos and videos • Reels that are still engaging but visually cohesive • Carousel posts for education, product details, or step-by-step value • Stories for behind the scenes, polls, links, and community interaction Instagram works well for building trust and reinforcing a brand’s overall look and feel. 🎯 Big Picture Strategy If the goal is viral reach and new audiences, it starts on TikTok. If the goal is brand identity, credibility, and deeper engagement, it lives on Instagram. Sometimes I adapt the same idea for both platforms, but I edit the tone, pacing, and visuals so it feels native to each space instead of copied and pasted.

Okay this is SUCH a fun brand to brainstorm for because Laughland is playful, colorful, and very Gen Z coded. If I had a budget and full creative freedom, I’d lean all the way into that bold, happy energy. 😁 Concept: “Smile That Hits Different” A bright, personality-driven content series showing how a confident smile changes the whole vibe of everyday moments. The focus would not just be teeth whitening, but the confidence shift that comes with it. 🎥 Hero Video Series Short, high-energy videos built around relatable glow-up scenarios: • First day back on campus • Running into someone you did not expect to see • Taking pictures with friends • Going on a casual date or coffee meetup Each video would start a little awkward or low-confidence, then shift after using Laughland, with brighter lighting, more laughter, and more expressive body language. The transformation would feel emotional and social, not just physical. 🌈 Visual Style Since Laughland is colorful and fun, the visuals would match: • Bright pastel or bold color backgrounds that match the brand palette • Close-up smile shots mixed with lifestyle moments • Quick, snappy edits with trending audio • Playful on-screen text like “When you start smiling without thinking about it” “POV your camera roll is suddenly full of teeth pics” 📱 Social Extensions 1. “Show Us Your Laugh” UGC Campaign Encourage users to post their laugh or smile moments after using the product. Real laughter is more powerful than posed smiles, and it fits the brand name perfectly. 2. Campus Pop-Up Content Day Set up a colorful Laughland “Smile Station” at colleges where students can try products, take fun photos or short videos, and instantly share to social. Think mini photo booth meets content creation corner. 3. Creator Series: “Things I Smile More About Now” Partner with relatable creators to talk about small life wins, confidence boosts, and social moments, tying it back naturally to feeling good about their smile. 💡 Why This Works This approach sells a feeling, not just a product. It makes Laughland part of confidence, friendships, photos, and everyday main character moments. That emotional angle, mixed with bold visuals and UGC, would make the content feel native to TikTok and Instagram while still being super on-brand. If you want, I can turn this into a shorter application-style paragraph too.