I’d bring humor and energy to hydration content by making it feel like an inside joke every college student can relate to. For example, I’d post funny “hydration fails” like showing up to class with coffee, energy drinks, and zero water — then cut to a Trevi bottle with the caption “Be so hydrated you start giving main character energy.” I’d also use trending TikTok sounds or campus scenarios, like “POV: you remembered your water bottle and suddenly your life’s together.” Keeping it light, colorful, and a little self-aware makes the brand feel real and relatable. I’d want people to laugh, tag their friends, and think, “Okay… I need that drink in my bag tomorrow.”

To promote a new electrolyte brand on campus, I’d focus on creating experiences and content that make the brand feel like a must-have part of college life. I’d start by organizing pop-up sampling events at high-traffic spots like the gym, student union, and tailgates, so students can actually taste the product and associate it with energy and fun. On social media, I’d post short videos showing how electrolytes fit into real student routines—like post-practice recovery or long study days, Collaborating with athletes, fitness clubs, and campus organizations would help spread the word through trusted voices.

To create engaging content that encourages hydration among college students, I would focus on making water feel fun, social, and part of everyday campus life. I’d start by creating short, relatable TikToks or Instagram Reels showing real college moments—like bringing a Trevi bottle to class, cheer practice, or study sessions—with captions that remind people to “sip between the stress.”