I approach content creation by focusing on connection first. I share content that feels authentic, relatable, and aligned with both my audience’s interests and the brand’s values. Instead of just showing a product, I create experiences around it — like storytelling, tutorials, behind-the-scenes, or personal reviews — so followers can see how it naturally fits into everyday life. I also make sure to engage directly through comments, polls, and interactive features, which builds trust and turns casual followers into a loyal community. For me, it’s about creating value and sparking conversations, not just views.

Tiktok would be the most effective platform for me. I get more views on there and get more engagment on there .