As I am fresher, I had not conducted a campaign yet. However, I can describe a strategy i would use as if you had run it.

Campaign Name: "Light Up Your Mood with Candier" 🎯 Objective: Increase brand awareness & engagement on Instagram and TikTok. Strategy & Execution:

1. Aesthetic Content Creation: Designed visually appealing unboxing reels, ASMR candle-lighting videos, and aesthetic mood boards using Candier candles.

Partnered with micro-influencers & college students to share cozy setups featuring Candier candles. Encouraged users to post their candle-lit moments using #MyCandierVibe. Launched a “Candle Mood Challenge” where users matched a candle scent to their mood and created videos around it. Results (If it Were Real): 10K+ views on key videos. 🔥 300+ user-generated posts under the campaign hashtag. 🎯 20% increase in followers & engagement over 2 weeks. 🛒 Boosted candle sales by 15% through limited-time discount codes.

Leverage Social Media for Organic Reach 📱 I would create aesthetic content featuring Candier’s candles, including unboxing videos, mood-based styling, and lifestyle reels on Instagram & TikTok. Use trending hashtags and collaborate with micro-influencers to drive engagement.

Leverage College & Community Networks 🎯 Promote within college groups, clubs, and online student communities by offering special discounts or referral codes. Partner with local cafés, yoga studios, or self-care spaces to display Candier’s candles in a real-life setting. 4. User-Generated Content & Brand Engagement 🔥 Encourage customers to post their own aesthetic setups with Candier candles using a unique hashtag.