Like any product, when a digital product is a stand alone service, social media can be a great help to advertise it. First of all, social media is a very cost effective way to advertise. You can make short videos showcasing realistic situations which your target audience can relate to using attractive visuals and persuasive language. By using a different hook in every video, and by starting the video off in such an eye-catching way that your audience doesn’t even think it’s an advertisement your video will get even more views and reach even more people. Staying up to date with TikTok trends, using trending sounds, filters, texts and catchphrases to your advantage is also very important since it will help you get on the algorithm of your desired audiences. Of course, replying to comments and DMs and engaging with your community will play a big role as well in the growth of your business/profit.