As a student I know that feeling of needing a coffee or energy drink late at night. But I'm also big into fitness and as I'm cutting right now I've had to deny myself those essential shots of energy. The idea of a completely natural energy drink with no artificial sweeteners is (sorry for this) pretty sweet.

I touched on this in the previous question but my plan is to create a fast-paced documentary style short for Insta and Tik-Tok. It would be kind of like the movie "Project X" in which there's a set up portion showcasing our prep and planning with all the cool swag and delicious-looking cookies then the second half would be us actually crashing the party with high intensity clips, people talking, and music blasting.

I would start by looking for a mid-tier USC fraternity throwing within the week then reaching out to their vp or social chair asking for permission to crash their function. Obviously they'd keep it a secrete from everyone who doesn't have to know but some rumors spreading isn't horrible to create buzz. Once I receive confirmation (we'll arrange promoting the frat we're at too) I'll coordinate coming in about an hour after the start of the party with a megaphone and group of people grabbing people's attention in front of the house. We'd have a very laid back atmosphere instead of a stand where we give everyone who comes up to us a free cookie or swag on a first come first serve basis creating greater demand and FOMO for those in the back of the crowd. I'd have my friend recording the entire event with very raw content lightly edited into a 60-second documentary-style short for tiktok and instagram.