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My current top three skincare brands are Beauty of Joseon, Centella (by SKIN1004), and Medicube. I love Beauty of Joseon for how it combines traditional Korean herbal ingredients with modern formulations that feel gentle yet effective, especially their Glow Serum and Rice Sunscreen. Centella has been a go-to for calming my skin, and I really appreciate how minimal and lightweight their products are while still helping with redness and sensitivity. Medicube stands out to me because of their focus on clinically backed skincare and visible results, especially with their Zero Pore line. Each of these brands offers something unique, and I admire how they stay true to K-beauty’s emphasis on healthy, glowing skin.

To identify potential retail partners for AHYUN, I would start by researching stores that already carry similar skincare or K-beauty products, especially those that focus on clean or lip-focused skincare. I would look into both online and physical retailers that are known for supporting emerging beauty brands and have a strong customer base in the Gen Z and Millennial demographics. I would also explore where comparable brands like Laneige or Glow Recipe are currently stocked to get a better sense of what kinds of retailers are open to new lip care products. Using platforms like Instagram and TikTok, I would search for boutiques or concept stores that align with AHYUN’s aesthetic and values, and begin compiling a list of potential partners. I’d prioritize those that not only share a similar audience but also have engaged communities and a history of spotlighting up-and-coming skincare brands. Once I have a curated list, I would begin reaching out through email or social media, introducing AHYUN’s story and products in a personalized way that shows how it fits with the store’s current offerings. Throughout this process, I would keep track of responses and refine my approach based on what’s working to build real connections with potential partners.