Glossier. They’ve mastered the art of community-led content by making their customers the face of the brand. From UGC-style posts to casual, behind-the-scenes videos, everything feels authentic and effortlessly cool. They also do a great job at storytelling balancing product education with aesthetic visuals, while keeping up with trends in a way that feels natural, not forced. Their comment sections are always buzzing, which shows how well they’ve built trust and dialogue with their audience.

I’m genuinely excited about SONNI because it blends two of my favorite things skincare and storytelling, into a brand that feels fresh, community-driven, and purpose-led. I love that you're not just launching products, but building a voice and aesthetic that feels personal and powerful. The opportunity to help shape that story from the ground up, contribute ideas across social, influencer, and email strategy, and work hands-on with a small, passionate team is exactly the kind of creative environment I thrive in. I'm all-in on helping bring SONNI’s vision to life and making this launch unforgettable.

One successful campaign I managed was during my time at Successible Life, where I created daily short-form content for TikTok and Instagram aligned with Gen-Z trends. By tapping into viral audio, pop culture moments, and strategic timing, I helped increase engagement by 30% in just two months. I closely monitored performance metrics to refine our content approach and collaborated with the team to ensure everything stayed on-brand and relevant. It was a great example of how trend-driven creativity paired with strategy can boost reach and community interaction.