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She/Her

Zainab Shoukat

Hi ,I am passionate about social media and love creating authentic, relatable content.As a new ugc creator,I bring fresh ideas and creativity to help brands connect with their audience and grow online

Hi ,I am passionate about social media and love creating authentic, relatable content.As a new ugc creator,I bring fresh ideas and creativity to help brands connect with their audience and grow online

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About Me

Bahria university

Class of 2029

Islamabad, Pakistan

Skills

Brand positioning & identity creation
Visual storytelling & narrative building
Canva design (cover, layout, typography, color palettes)

Interests

Social media
Business
Fashion design

My Portfolio

Interview Questions

Ponder AI

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How familiar are you with AI tools or productivity apps?

I’m familiar with AI tools and productivity apps like ChatGPT for content generation, Canva for design, and Grammarly for writing assistance. These tools help me create engaging content efficiently and maintain quality.

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Can you provide an example of a successful content campaign you've worked on?

I created an eBook titled ‘Romanticize Your Routine: A Self-Care Guide’ as a content campaign to help entrepreneurs and busy individuals prioritize self-care. The project included research, writing engaging bite-sized tips, and designing a visually appealing layout in Canva. I promoted it through social media posts and interactive stories, which increased engagement and attracted downloads. This experience taught me how to combine educational value with aesthetics to resonate with the target audience.

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How do you approach creating content that resonates with a target audience?

I approach content creation for a target audience by:

1. Understanding the Audience – Research their interests, challenges, and goals.

2. Defining the Purpose – Make sure the content solves a need or entertains meaningfully.

3. Using the Right Tone & Format – Match their preferred style (fun, educational, visual).

4. Making It Relatable & Actionable – Use real-life examples and clear takeaways.

5. Testing & Iterating – Monitor engagement and improve based on feedback.

I research the audience, create relatable and valuable content in their preferred format, and optimize based on feedback.

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