My approach to onboarding will be direct, structured and relationship driven. First, I'll make sure expectations are aligned from the start. All of the deliverables, timelines, compensation, usage rights and campaign or brand goals. I'll provide a simple but well structured brief that answers the questions, brings clarity and keeps the process smooth. Operationally, I'll track everything in an organized pipeline so conversations move quickly and nothing slips through. That allows me to be responsive without being chaotic. Most importantly, treating onboarding as the start of a relationship and not just a transaction is very important. When creators feel informed, supported and valued from day one, the entire partnership runs more efficiently and the results reflect that.

I will start by fully understanding what the brand stands for, it's voice, it's audience, and the kind of relationship its wants to build with consumers. Once that's clear, I'll look for creators who already embody those values. I believe it's important to pay close attention to how they speak to their audience, what they consistently stand for and how their community responds to them. In other words: How do they disclose partnerships? Does their audience trust their recommendations? From there, I'll combine qualitative judgment with clear metrics. I'll look at engagement rates, audience demographics and growth trends. It's all a balance of data and instinct. The numbers validate potential reach, but the authenticity, consistency, and cultural fit determine whether the partnership will actually convert.

I'm really interested in wellness because I'm planning to become a medical student and want to understand how the body works holistically. Hormone health is such a big part of overall balance and energy, and I'm excited to learn about science backed ways to support it and share that knowledge in a way that helps people feel their best.