I'd prefer to be on the writing side.

The most dominant trends today center on three areas: first, the rapid advancement of AI from simple tools to Agentic systems capable of autonomous decision-making, which is driving critical global discussions on governance, ethics, and workflow automation. Second, we're navigating significant geopolitical fragmentation, pushing businesses to re-evaluate supply chain resilience and accelerating the complex, multi-faceted global energy transition. Finally, there's a huge focus on digital well-being and mental health, a critical cultural trend fueled by digital overload and the need for better support and healthier boundaries in our increasingly connected lives.

1. The Immediate Problem/Pain Point Hook (Utility-Driven)This hook uses emotional immediacy to address a universal digital struggle, making the audience instantly think, "That's me!"Hook Example: "Stop sending emails that make you look passive-aggressive. This is how I fix them in 2 seconds."Why it works: It uses a common, slightly embarrassing pain point ("passive-aggressive") and immediately promises a fast, valuable solution ("fix them in 2 seconds"). This creates high tension and curiosity.

2. 2. The Cultural/Relatable Trend Hook (Relatability & Humor)This hook hijacks a popular sound, visual meme, or trending phrase to earn views through cultural relevance, then connects it back to the product.Hook Example: (Using a trending sound that signifies a dramatic transformation or realization, e.g., the "Why didn't I think of that?" sound) "Me realizing I can use AI to rewrite my chaotic texts into professional messages."Why it works: It leverages existing cultural capital to get the initial view, making the content feel less like an ad and more like an insider joke or realization the audience can share.

3. 3. The Direct Challenge/Value Hook (Intrigue & Time-Saving)This hook is a bold claim that promises a specific, measurable outcome, appealing directly to the audience's desire to be more efficient.Hook Example: "The only 3 words you need to know to cut your email time in half. Watch this."Why it works: It uses an exact number ("3 words," "cut...in half") to create concrete intrigue. It is a direct command ("Watch this") that promises a high return (saved time) for a minimal investment (watching the video).I would focus on using these three categories—Problem, Trend, and Value—to structure Dorin's content calendar.