Accessibility plays a key role in every social media app i decide to use. For instance, font schemes, colours, feed structure etc. plays a huge role. Secondly, entertainment. The primary aspect of any social media app is entertainment. Personally, i look for features that set the app apart from other existing popular apps. Third, strategy. Before adopting a whole new app, its important to understand that managing the app is not going to be easy. Therefore, proper content management and strategy is most important. It is necessary to first understand if the app would support my goals and help achieve them.