When I get an idea, I don’t like to sit on it — I act on it. Whether it’s styling a look, creating lifestyle content, or experimenting with new trends, I’m motivated to bring the vision to life right away. I’ve learned that on TikTok and social media in general, timing is everything, so I make it a priority to ‘go get the shot’ while the inspiration and energy are fresh.

As a business management student with hands-on experience in content creation, fashion styling, and social media, I know how to tailor messaging for different audiences. I’ve studied and practiced how to craft hooks that grab attention, build connection, and drive action. For top-funnel awareness, I can create engaging, scroll-stopping lines like: ‘POV: Your taste buds just found their soulmate 💕’ or ‘Ever had a drink that actually matches your vibe?’ — designed to spark curiosity and shareability. Because I’ve been working on my own brand and content, I understand the importance of tailoring tone and style for Gen Z while staying authentic. I can translate this into TikToks, IG captions, email subject lines, or campaigns that fit PopSips’ fun and bold energy.

Yes — I’ve been building my own personal brand and experimenting with TikTok content around fashion, lifestyle, and culture. I’ve created and styled looks, tested trending audio, and tapped into storytelling formats that connect with Gen Z audiences. While I’m still growing my platform, I’ve had success creating posts that gained traction through authentic engagement, creative editing, and trend alignment.