I'd meet them exactly where they are curious but cautious is actually the perfect starting point. I'd first ask what's making them hesitant, because the concern is usually one of a few things: they don't know what to expect, they're worried about feeling too high, or they're unsure about legality. From there I'd speak to their specific worry. For someone nervous about the effect, I'd highlight that Hyde's Hail Mary uses precise dosing ,5mg THC so it's designed to give you a light, controlled buzz, not an overwhelming experience. I'd compare it to choosing a light beer over a double IPA. For someone new to THC altogether, I'd emphasize that it's non-alcoholic, shandy inspired, and meant to be a refreshing social drink familiar in feel, just with a different twist. I'd never pressure anyone. The goal is to make them feel informed and comfortable, and let the product speak for itself. If we're at a sampling event, I'd offer a taste of the flavor first and let the conversation flow naturally from there.

Authenticity for me starts with actually believing in what you're promoting and Hyde's Hail Mary has a genuinely compelling story: a former NFL player building a clean, precisely dosed alternative to alcohol. That narrative is real and it resonates, so I'd lead with it. In person at events, I'd focus on genuine conversations over scripted pitches listening to what people are looking for and connecting the product to their lifestyle naturally. On social media, I'd share content that feels personal rather than promotional: my honest reactions, moments from events, and the kinds of people I meet who are discovering the product. I'd stay consistent with the brand's tone confident, approachable, and sports-culture adjacent without being gimmicky. I'd also make sure I understand the legal landscape for THC beverages in each location so I'm always representing the brand responsibly. And I'd regularly feed back what I'm hearing from consumers what questions come up most, what's clicking and what isn't because that kind of ground-level insight is valuable and shows I'm invested beyond just showing up.

I'd start by identifying the right businesses on Instagram and LinkedIn, think boutique gyms, health food stores, college campus cafes, and fitness-focused retailers and genuinely engaging with their content before ever sliding into their DMs. Liking, commenting, and sharing their posts builds familiarity first. When it comes time to reach out, I'd lead with something specific about their brand "I noticed your gym is really focused on clean nutrition" and then connect Hormbles directly to their audience: 10g protein, 0g sugar, made by the co-founder of RXBAR. That's a story that sells itself. I'd share content that makes it easy for them to say yes reposting customer reactions, engagement data, and UGC that shows Hormbles already has a following. The goal is to make them feel like carrying Hormbles is a no-brainer for their customers, not a favor to us.