Because of its effectiveness

https://www.tiktok.com/@zaawraa_?_t=ZS-8ypqOZQZDJI&_r=1

I’d make it feel less like a sweepstakes and more like a fun, shareable moment. I’d post a Reel showing my own Aquaphor hack like how I use it for lips, cuticles, and even glossy eyelids and then say, ‘BTW, you can win a year’s supply + a self-care prize pack just for entering!’ I’d tag friends directly in my story with a playful challenge like, ‘If you don’t enter, I’m stealing your Aquaphor.’ I’d also make a carousel with quick, meme-worthy reasons you need Aquaphor in your bag, ending with the sweepstakes link in my bio. The key is making it feel like an inside joke between friends, not a formal promo so they join in just to be part of the fun.