"Coachella, we're coming for you! We're ready to dance the night away and make memories that last a lifetime. Who's ready to join us in the desert? 🌵🌅 #Suckerz #Coachella #FestivalSeason #DanceParty #GoodVibesOnly"

believe that one way to build a personal connection with our partners, retailers, and prospective studios is by actively listening to their needs, concerns, and feedback, and addressing them with personalized solutions that demonstrate our understanding and commitment to their success, thus building trust and rapport with them.

One recent brand collaboration that has resonated with college students specifically is the partnership between Chipotle and TikTok. In late 2020, Chipotle launched a challenge on TikTok called #Boorito, which encouraged users to post videos of themselves in Halloween costumes and tag the restaurant chain for a chance to win a free burrito. The challenge gained massive traction on the app, with over 166,000 user-generated videos and 4.5 billion views. Chipotle also donated $1 for every video posted to the National Urban League, a civil rights organization. One recent brand collaboration that has resonated with college students specifically is the partnership between Chipotle and TikTok. In late 2020, Chipotle launched a challenge on TikTok called #Boorito, which encouraged users to post videos of themselves in Halloween costumes and tag the restaurant chain for a chance to win a free burrito. The challenge gained massive traction on the app, with over 166,000 user-generated videos and 4.5 billion views. Chipotle also donated $1 for every video posted to the National Urban League, a civil rights organization. The partnership between Chipotle and TikTok was successful in connecting with college students because it tapped into the app's younger demographic and playful, creative spirit. By tying the challenge to a popular holiday and offering a tangible reward, Chipotle was able to incentivize users to engage with the brand in a fun and interactive way. Additionally, the donation to the National Urban League helped position the brand as socially responsible and committed to giving back to the community.