Y
She/Her/Hers
Yuvika
I am currently pursuing a bachelor's degree in Mechanical Engineering and hope to establish a career in product design! I revel in the arts, whether it be through marketing decks or painting on a rain...
I am currently pursuing a bachelor's degree in Mechanical Engineering and hope to establish a career in product design! I revel in the arts, whether it be through marketing decks or painting on a rainy afternoon.
About Me
Nanyang technological university
Mechanical Engineering, Philosophy
Class of 2025
Singapore
Interests
Social media
Arts and music
Baking
Interview Questions
Yahoo
Content Strategist
What do you think most brands are doing wrong in regards to their content strategy?
There are a few common mistakes that brands are doing in terms of their content strategy. First and foremost, failing to understand and grasp their audience is a huge one. In order to create effective content, brands need to stop generalizing and focus on needs, interests, and pain points of their target audience. Another mistake is lacking consistency in content marketing. Brands need to ensure their content is consistent- tone, style, and messages - across all platforms.