Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
A short before and after video showing someone going from overwhelmed to in control using Extra, framed in a relatable and slightly humorous way. It works because viewers immediately recognize the problem, quickly understand the value, and feel motivated to join the waitlist to get the same result.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
by creating highly relatable, native content around everyday productivity problems, quick product demos, and authentic founder-led videos, posting multiple times per day to test and learn fast. I’d lean into trends, engage heavily in comments, and iterate weekly based on what drives retention and shares. Success would be measured through views, watch time, engagement, follower growth, and clicks or signups driven from TikTok.


