Crush
Head of College Field Operations
How would you launch a new app on a college campus?
Absolutely:
"To launch a new app on campus, I'd blend excitement and engagement. Teasers on social media and influencer collaborations build anticipation. A lively launch event, partnerships with student groups, and interactive workshops ensure broad exposure. By fostering community through user content and feedback, we'd seamlessly integrate the app into student life."
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
As the marketing manager for Poparazzi, for a fall launch on my campus, I would strategically allocate the majority of our resources towards creating a buzz through engaging and interactive events. We'd host captivating launch parties and pop-up photo booths, enticing students to experience the app firsthand. Social media campaigns would highlight the uniqueness of Poparazzi, encouraging user-generated content and viral challenges that resonate with the campus community. Collaborations with campus influencers and student organizations would also be a priority, leveraging their reach to amplify our message and drive adoption. By immersing students in a lively and immersive experience, we'd ensure that Poparazzi becomes an integral part of their campus life.
palette
Social Media Marketing Intern
What online communities have you managed in the past?
In the past, I've managed an online plant business, overseeing everything from customer interactions to plant care advice, creating a thriving community where plant enthusiasts could share their love for greenery and exchange insights.