What excites me about BUNKY is that it’s a brand created with the purpose of not having to sacrifice one thing for another, which is something I’m truly passionate about. BUNKY works to deliver not only a healthy product, but also a “feel good,” comfort focused experience. It offers real body and health benefits, while still feeling like a reward. One that aligns with your wellness goals rather than working against them.

I strongly believe I’m a great fit for the brand’s voice because I naturally view things from a consumer’s perspective. I have hands on experience leading, achieving, and building consumer satisfaction and loyalty through both e-commerce platforms like Amazon and retail environments for brands such as Athleta, Victoria’s Secret, and Amazon Fresh.I’m also very familiar with how brands live and grow through social media platforms like Instagram and TikTok, which in today’s landscape can truly make or break a brand’s identity.

I would love the opportunity to be the voice of BUNKY because I am deeply passionate about marketing, digital growth, and creating community, especially for a brand that has the power to connect with so many people and bring real value through such a great product.

In order to make healthy or functional products feel aspirational, we have to start by highlighting what you gain from them, not what you are giving up. This can be done through storytelling or simply by following the idea of "show, don’t tell." Consumers are drawn in visually, and they stay because of the taste and the benefits.That is why showing is such an important part of making healthy products aspirational.

Once someone sees a product that feels exciting and aligned with their lifestyle, they become interested. But it is the experience, how it tastes and how it makes them feel that creates true customer loyalty.

At that point, they are not just hearing about the benefits from an ad or a promo. They are actually feeling it and tasting it. That is when a healthy product moves beyond being a health choice and becomes a part of someone's everyday routine.

I think Victoria’s Secret is a brand that recently upgraded themselves in the digital marketing field. Their social media accounts are now displaying what the viewers and consumers of the brand want. It’s very clear that the brand re-invented themselves to showcase inclusivity, which we’ve all wanted to see. But in terms of fashion and the “feel” aspect that they would give women, they had to learn from past mistakes. Now they’ve re-introduced themselves as not only inclusive but also bringing back the love, the femininity, and the women empowerment through fashion and beauty trends like their famous bombshell blowouts.

That’s why this time, after their latest fashion show, the brand truly has spectators on their feet. People are excited to see the old Victoria’s Secret energy come back, but now with the inclusivity everyone wanted to see. Consumers and viewers were asking for more diversity, but they never wanted the fashion aspect of the brand to be lost. We can still be inclusive and on trend and that’s exactly what the brand has started to show through social media.

The What we can learn from this is that one thing shouldn’t come at the price of another. We can change and adapt to better fit consumer views and experiences, but without losing the essence of what a brand originally stood for.