How would you onboard your peers onto a new platform?

I’d engage my campus by keeping everything authentic and community-driven. I’d start with people I’m already connected with—kinesiology students and athletes—and introduce the brand in real settings like workouts, study sessions, and daily routines. I’d create short-form content that shows real use, not ads, and post it on Instagram to spark interest. At the same time, I’d do small, in-person activations—like sharing samples at the rec center, study spots, and during busy weeks like midterms. The goal is to build trust first, then let word-of-mouth and consistent content grow awareness naturally.

I attend IU Indianapolis (IUI). I’m in kinesiology, so I’m connected with a lot of students in that major as well as athletes. The best places to promote and distribute IQ Pouches would be high-traffic, high-focus areas like the campus gym, rec center, and study spaces. I’d also target kinesiology classes, athlete groups, and busy times like midterms/finals where students are looking for better focus and energy.