I start by understanding the target audience, then I research social media trends and content styles they’re interested in. After that, I brainstorm ways to deliver the message in a way that feels emotionally relatable, authentic, and engaging for the audience, before turning it into a script and editing the final video. I also love documenting my daily life in Bali and regularly capture lifestyle and travel footage that can be creatively used when needed.

For me, an engaging TikTok video feels authentic, emotionally relatable, and delivers value within the first few seconds. I also believe storytelling, pacing, visuals, and creating a connection with the audience are what make people stay, engage, and remember the content.

Yes, I have. From my experience, strong retention and watch time are key factors for good content performance, so I always brainstorm different ways to keep viewers engaged until the end. Since every content type performs differently, I adjust the pacing, storytelling, visuals, and editing style based on the audience and the content itself.